Now is the Time
This letter was sent to the Snow Farm community on October 5, 2020.
Dear Snow Farm friends,
In some way, or in many ways, you have been part of the Snow Farm community and craft school that has been operating at 5 Clary Road in Williamsburg, MA for 35 years. You may have been a teen participant during Horizon’s early years or more recently at Snow Farm Summer or the MA Craft Summit. You may have been a Seconds Sale artist or shopper, an instructor once or many times, the parent of a student, a board member, or a volunteer.
Many of you have been a student in our adult workshops, spending a weekend or week in the peaceful Snow Farm countryside. No matter how we are connected, YOU have been a vital part of the Snow Farm experience, and now is the time to deepen your connection and commitment.
Snow Farm has been there for you when you wanted to learn a new technique or delve deeper into a creative idea. And beyond that, Snow Farm has helped you listen to your inner creative voice, discover a missing puzzle piece in your life, find your tribe, have the best conversations, laugh without hesitation, and sometimes, form lifelong friendships. This connection, between you and Snow Farm, will continue to sustain you, if you will sustain Snow Farm.
Like many nonprofits and businesses, Snow Farm was closed between April and August, a loss of over 120 programming days and over $500,000 in revenue, a huge hit to our original 2020 budget of $1.3 million. Though we secured a $149,500 PPP Loan and have made deep cuts to our expenses, with no endowment or large cash reserves to fall back on, we need your help to move past this loss.
We have now been open since August 6 and have operated safely and in compliance with state and federal guidelines for 2 months. Preparing to reopen required additional expenses of cleaning supplies and equipment, masks, gloves, face shields, Plexiglas dividers, fans, screen doors, outdoor shelter, and additional outdoor seating.
I want to thank you for standing with us, and all the ways we have seen and felt the support of our community. Many of you have deferred a refund and left the money on account until you can take a class again. Some of you have turned your refund into a donation. You have written us the most inspiring notes, sharing how important Snow Farm has been in your life. You have donated items for our auction, volunteered remotely, raised funds via Facebook, and I thank you for being so supportive. We need your continued support.
If you feel as we do, that Snow Farm is essential to our community, our lives, and our being, I ask you to give today.
I ask you to give as generously as you can, whether that means $25, $250, or $2,500.
Please give today, and you can help preserve a creative future.